Digital Marketing Officer at People Capacity Management

Responsibilities

• Develop and implement social media strategies to drive brand awareness, engagement, and lead generation.
• Create compelling and engaging content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Manage social media accounts, including content planning, scheduling, monitoring, and responding to user interactions.
• Monitor and analyze social media performance metrics, generate reports, and provide insights and recommendations for continuous improvement.
• Plan and execute digital marketing strategies and campaigns, including email marketing, to drive customer acquisition, retention, and conversion.
•  Develop and execute email marketing strategies, including creating engaging email content, managing subscriber lists, and optimizing email deliverability and open rates.

Job Specifications

• Must have 3-4 years of experience in digital marketing with a strong focus on social media content creation and email marketing.
•  Minimum of first degree in a relevant field         
•  In-depth knowledge of various social media platforms, their features, and best practices for content creation, audience targeting, and engagement.
• Proficiency in using social media management tools and analytics platforms to schedule, monitor, analyze, and report on social media performance.