Digital Marketing Officer at Afripoint Group Limited

Summary

• Afripoint Group is seeking a creative, proactive, and results-oriented Digital Marketing Officer to join our dynamic team.
• The ideal candidate must be passionate about digital trends, skilled in data-driven marketing, and capable of executing end-to-end digital campaigns that support organizational growth.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, Google platforms, and other digital channels.
• Create engaging digital content including graphics, short videos, infographics, reels, and marketing copies.
• Manage and grow the company’s social media presence (Facebook, Instagram, LinkedIn, TikTok, X, YouTube).
• Monitor website traffic, analytics, and SEO performance, and recommend strategies for improved ranking.
• Run paid advertising campaigns: Meta Ads, Google Ads, and retargeting campaigns.
• Conduct competitor analysis and stay updated on emerging digital trends and tools.
• Track campaign performance and prepare weekly and monthly digital marketing performance reports.
• Manage email marketing campaigns and lead-generation funnels.
• Engage with online communities, respond to comments/messages, and support online customer interactions.
• Collaborate with internal teams (sales, branding, communication) to achieve marketing objectives.
• Support offline marketing when necessary — activations, photoshoots, branding projects, etc.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or related fields.
• 2–3 years of proven experience in Digital Marketing or Social Media Strategy.
• Strong knowledge of SEO/SEM, Google Analytics, Meta Business Suite, and social media tools.
• Ability to create digital designs (Canva or similar tools required).
• Experience in creating and managing paid ads on Meta and Google.
• Excellent writing and communication skills.
• Strong analytical mindset with the ability to interpret data and campaign insights.
• Ability to work under pressure and meet deadlines.
• Must be available for immediate resumption.
• Must reside in Ikeja or nearby areas or be willing to commute daily.