Digital Marketing Manager at Unlimint

Department: Marketing

About The Job

• We’re looking for a Digital Marketing Manager for banking as a service solutions.
• In this role you will operate in a global arena, driving the operational agenda on how to reach our defined targets.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain a social media presence for our new product
• Plan and manage the digital marketing budget for the project 
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests, as well as conduct market research
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• A BS / MS Degree in Marketing or a related field
• 6+ years of relevant work experience in digital marketing
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• BI expertise
• English language knowledge - fluent
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Ads campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

We Offer

• Attractive monthly salary paid in line with experience
• Vacation, sick, and paid holidays
• Full-time: 5/2 
• A team of top international professionals to learn from
• Multicultural working environment.