Digital Marketing Manager at eMedicStore

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness, customer acquisition, and product adoption. This candidate will have previous marketing experience and be able to monitor the company's social media presence. 

Responsibilities

• Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drive customer acquisition and product adoption.
• Optimize marketing automation and lead nurturing processes through email, content, and social channels
• Conducting customer, competitor, and product research
• Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics
• Propose new and improved inbound marketing campaign ideas
• Design, maintain and supply content for the organization's website
• Formulate strategies to build lasting digital connections with customers.

Qualifications

• Requisite Certification in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills