Digital Marketing Executive at Ruff n Tumble

Job Summary:

• We are seeking a creative and data-driven Digital Marketing Executive to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. You will play a key role in enhancing brand awareness, driving web traffic, and acquiring leads/customers.

Key Responsibilities:

• Plan and execute digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.
• Manage and optimize company website and landing pages to improve user experience and conversion rates.
• Create, curate, and manage published content (images, video, written) across platforms including Instagram, Facebook, LinkedIn, and Google.
• Monitor and report performance of all digital marketing campaigns and assess ROI and KPIs using tools like Google Analytics, Meta Business Manager, and others.
• Conduct keyword research, competitor analysis, and identify growth opportunities.
• Collaborate with designers, content creators, and internal teams to create engaging marketing materials.
• Stay updated with the latest trends and best practices in digital marketing, technology, and performance metrics.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing or a similar role.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Hands-on experience with Google Ads, Meta Ads, SEO tools, email automation platforms, and CRM tools.
• Excellent written and verbal communication skills.
• Proficiency in data analysis, reporting tools, and A/B testing.
• Creative thinking and attention to detail.