Digital Marketing Executive at Cornerstone Insurance PLC

• The ideal candidate will have a passion for all things marketing and technology.
• You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
• You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Launch and manage optimized online adverts through (SEO, SEM, Mobile, Google Display & Video) to increase company and brand awareness.
• Launch optimized online adverts through Google Adwords, Facebook etc. Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up to date.
• Maintain partnerships with media agencies and vendors.
• Measure ROI
• Retargeting
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Analyse digital marketing analytics reports and share insights with the team to develop optimization plans.

Requirements and skills

• Proven experience as Digital Marketing Executive
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g. Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field