Digital Marketing Executive at Cornerstone Insurance PLC

About the job
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities

• Formulate strategies to build lasting digital connection with customers
• Monitor company presence on social media
• Launch advertisements to increase brand awareness
• Assist the team in the development of the overall digital marketing strategy
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage social media marketing campaigns
• Manage and implement digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Measure ROI and KPIs
• Manage and improve online content, considering SEO and Google Analytics
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyse digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Create content for the company blog

Qualifications

• Bachelor's degree in Marketing or relevant field
• Google or digital marketing certification
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills
• 3 years Digital Marketing and content creation experience.

Email: Brand@cornerstone.com.ng