Digital Marketing/Brand Manager at Waya Multilink

• Design, build and maintain our social media presence across all channels.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify emerging industry trends and insights, and ride on it. measure performance based on the insights.
• Brainstorm new and creative growth strategies based on market behaviours
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners within the brand management space to grow brand exponentially within a given time frame.
• Evaluate emerging technologies and advice on possible deployment.
• Provide thought leadership and perspective for adoption where appropriate.

Qualification & Experience

• Can speak fluently and write creatively in English.
• Has a degree in marketing, mass communication, advertising
• Has 3-3 years of proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Proficiency in graphics related applications.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development is added advantage.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.