Digital Marketing Associate at Tramango

Job Description:

• We are looking for a highly motivated Digital Marketing Associate to focus exclusively on our digital marketing efforts. This role is central to our digital strategy, emphasizing the creation, management, and optimization of our digital content to enhance our online presence and drive engagement to the website and our brand as a whole

Key Responsibilities:

Digital Strategy Development:

•  Formulates a robust digital marketing strategy.
•  Identify key digital marketing trends and opportunities for growth.
•  Conduct market research to understand the competitive landscape and customer preferences.

Digital Content Creation and Management:

•  Develop, implement, and manage comprehensive digital marketing campaigns across various platforms (social media, email, website, blog).
•  Produce high-quality digital content that aligns with our brand voice and engages our target audience.
•  Collaborate with the design team to generate compelling digital assets (graphics, videos, infographics).

Performance Analysis and Optimization:

•  Monitor and analyze the performance of digital marketing campaigns using analytics tools.
•  Generate regular reports on campaign performance and provide actionable insights and recommendations for optimization.
•  Continuously refine content and campaigns based on data-driven insights.

SEO and SEM:

•  Implement and manage SEO and SEM strategies to enhance website visibility and drive traffic.
•  Conduct keyword research and optimize website content for search engines.

Ad Management: 

• Strategically plan and execute online advertising campaigns across various platforms.
• Monitor and optimize PPC campaigns to maximize ROI and achieve business objectives.
• Utilize data analytics to evaluate campaign performance and make data-driven decisions for continuous improvement.

Email Marketing:

•  Develop and execute targeted email marketing campaigns, including newsletters and promotional emails.
•  Segment email lists and tailor content to specific audiences.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong focus on digital strategy, content creation, and management.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Strong understanding of SEO and SEM principles.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.