Digital Marketing Associate at Gigmile

Position Summary

• Are you a creative and analytical digital marketing professional passionate about building impactful online experiences? Join Gigmile, a fast-growing leader in asset financing across Africa, as our Digital Marketing Associate.
• In this role, you will design and implement innovative strategies to enhance our online presence, foster engagement, and drive growth across Nigeria and Ghana.
• You'll be instrumental in crafting campaigns that resonate with our audience, ensuring Gigmile continues to lead in transforming gig workers' lives.

Key Responsibilities
Content Creation & Distribution:

• Ideate and produce high-quality, engaging content tailored for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to boost audience engagement and brand visibility.
• Manage content calendars, ensuring timely and consistent posts for Gigmile and its subsidiaries (Gamma Mobility Nigeria and Gamma Mobility Ghana).
• Leverage tools like Canva, Adobe Creative Suite, or video-editing platforms for visual and video content creation.

Social Media Management:

• Maintain an active and professional presence across social media channels.
• Respond promptly to comments, messages, and queries, building a strong rapport with the online community.
• Use analytics platforms (e.g., Google Analytics, Meta Insights, Hootsuite) to track performance metrics such as engagement rates, follower growth, and audience sentiment.

Campaign Management:

• Plan and execute high-performing digital advertising campaigns on platforms like Meta (Facebook/Instagram Ads) and Google Ads.
• Continuously monitor, analyze, and optimize campaigns to maximize ROI and user acquisition.
• Develop A/B testing strategies to identify winning creatives and ad placements.

Branding & Launches:

• Support product launches by coordinating communication strategies, promotional materials, and event activities.
• Ensure all digital and physical materials align with Gigmile’s brand guidelines, maintaining a consistent visual identity.

Collaboration & Strategy:

• Partner with the Business Development and Product teams to align marketing efforts with organizational goals.
• Contribute to developing acquisition strategies and innovative approaches to raising brand awareness in Nigeria and Ghana.

Requirements

• Candidates should possess a Bachelor's Degree qualification
• 2+ years in digital marketing, preferably in startups, fintech, or fast-paced environments.
• Proficiency in social media management tools (e.g., Buffer, Hootsuite).
• Strong grasp of Meta Ads, Google Ads, and campaign optimization.
• Excellent copywriting and content creation abilities.
• Analytical mindset to interpret metrics and adapt strategies.
• Self-driven, detail-oriented, and passionate about storytelling and brand building.