Digital Marketing Associate at Club Concierge Africa

Job Description

Strategy Development and Execution

• Develop Comprehensive Digital Marketing Strategies: Formulate and implement multichannel digital marketing strategies that align with our business goals and resonate with our target audience.
• Campaign Management: Plan, execute, and oversee digital marketing campaigns across various platforms, ensuring they are delivered on time and within budget.
• Brand Promotion: Enhance brand awareness within the digital space through strategic campaigns, partnerships, and innovative content.

Content Creation and Management

• Content Production: Create engaging, high-quality content for our social media channels, website, blogs, and email newsletters that capture our brand voice and appeal to our audience.
• Content Calendar Management: Develop and manage a content calendar to ensure consistent and timely publication of materials across all digital platforms.

Social Media Management

• Platform Oversight: Manage all social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
• Community Engagement: Engage with our online community, respond to inquiries, and foster positive interactions with followers.

SEO/SEM Optimization

• SEO Strategy: Implement and optimize SEO strategies to improve our website’s search engine ranking and drive organic traffic.
• SEM Campaigns: Manage SEM campaigns, including keyword research, ad copy creation, and bid management to maximize ROI.

Email Marketing

• Campaign Creation: Design and execute targeted email marketing campaigns that nurture leads and enhance customer retention.
• Performance Analysis: Analyze email marketing metrics and adjust strategies to improve open rates, click-through rates, and conversion rates.

Paid Advertising

• PPC Management: Plan and manage pay-per-click advertising campaigns across Google Ads, social media, and other relevant platforms.
• Ad Optimization: Continuously monitor and optimize ad performance to ensure efficient use of the marketing budget and achieve campaign goals.

Analytics and Reporting

• Performance Monitoring: Utilize digital analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign performance.
• Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
• KPI Tracking: Track key performance indicators to measure the success of marketing efforts and inform future strategies.

Collaboration and Communication

• Team Collaboration: Work closely with the sales team, product managers, designers, and other stakeholders to ensure marketing efforts are aligned and effective.
• Vendor Coordination: Manage relationships with external vendors and agencies to enhance campaign delivery and performance.

Market Research

• Industry Analysis: Conduct market research to stay abreast of travel industry trends, competitor activities, and emerging opportunities.
• Customer Insights: Gather and analyze customer feedback to inform marketing strategies and improve service offerings.

Requirements

• Proficient in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
• Strong understanding of SEO, SEM, and PPC best practices.
• Knowledge of web analytics and reporting tools.
• Creative thinker with a passion for travel and storytelling.
• Familiarity with CRM systems and marketing automation tools.