Digital Marketing and Sales Specialist (AI, Organic & Paid Ads Focus) at Guufs International

Job Overview

• We are seeking a dynamic, creative, and results-driven Digital Marketing Specialist to join our growing team.
• In this role, you will be instrumental in developing and executing marketing strategies that drive brand awareness, engagement, and measurable growth.
• We are looking for a modern marketer who blends creativity with data-driven strategy. You will be at the forefront of our customer acquisition efforts, leveraging cutting-edge AI tools and paid advertising to scale our brand, while also utilizing strong copywriting skills to convert leads.
• This position is initially remote, offering you the flexibility to work from home. However, candidates must be based in Lagos, Nigeria, as there may be a requirement to transition to a hybrid or on-site model in the future.

Key Responsibilities

• Paid Advertising Strategy: Plan, execute, and optimize high-performance paid campaigns across Meta (Facebook/Instagram), Google, LinkedIn, and other relevant platforms. You will be responsible for managing ad budgets and ensuring a strong Return on Ad Spend (ROAS).
• AI Integration: Leverage Artificial Intelligence tools (e.g., ChatGPT, Midjourney, Jasper, etc.) to streamline content creation, analyze consumer data, automate workflows, and generate creative assets.
• Copywriting: Craft compelling, persuasive, and clear copy for ad creatives, landing pages, email marketing campaigns, and social media posts that drive action and conversions.
• Campaign Management: Develop, implement, and track marketing campaigns across various digital channels to ensure ROI.
• Social Media Management: Manage and grow the company’s social media presence by creating engaging content and interacting with the online community.
• Market Research: Conduct research to identify trends, competitor activities, and customer insights specific to the Nigerian and international markets.
• Performance Analysis: Monitor and report on key performance indicators (KPIs) and marketing metrics. Use data to A/B test creatives and refine strategies for better results.
• Conversion Optimization: Work on optimizing landing pages and user funnels to ensure traffic converts into leads and sales.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 1 - 4 years of proven experience in a marketing role with a specific focus on running paid ads (Facebook Ads Manager, Google Ads).
• AI Proficiency: Demonstrated experience using AI tools for marketing purposes (content generation, ad targeting, automation).
• Copywriting Skills: Exceptional writing and editing skills with the ability to write copy that sells. A portfolio of high-converting ad copy or content is a plus.
• Strong understanding of digital marketing concepts, SEO, and SEM.
• Proficiency in using marketing software and tools (e.g., Google Analytics, Mailchimp, Canva, Buffer/Hootsuite).
• Must be based in Lagos, Nigeria.
• Must have access to a reliable internet connection and a functional laptop/PC suitable for remote work.

Skills & Competencies:

• Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creativity: Creative thinking and problem-solving skills with an eye for design.
• Autonomy: Ability to work independently and manage time effectively in a remote environment.
• Tech-Savvy: Comfortable learning new tools and platforms quickly.
• Communication: Excellent verbal and written communication skills.
• Automation:Ability to automate processes.

Value-Add Skills (Bonus Points):

• Experience with Marketing Automation platforms (e.g., Zapier, Make).
• Basic graphic design or video editing skills for social media content.
• Experience with e-commerce marketing or funnel building.

Benefits

• Competitive salary.
• Flexible remote working environment (initially).
• Opportunities for professional development and career growth.
• Health insurance coverage (subject to company policy).
• A collaborative and inclusive company culture.