Digital Marketer at Razley Prints Limited

Key Responsibilities
Digital Strategy & Campaigns:

• Develop and execute digital marketing strategies to promote printing services and products.
• Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and other paid platforms.
• Manage social media content and campaigns to increase engagement and generate inquiries.

Content Creation:

• Create compelling content related to print products (e.g., business cards, brochures, banners, apparel).
• Design promotional graphics, landing pages, and email campaigns.
• Write SEO-friendly copy for website pages, blogs, and product descriptions.

SEO & Website Management:

• Perform keyword research and optimize website content for search engines.
• Monitor website performance, rankings, and traffic analytics.
• Collaborate with web developers to improve site UX and conversion rates.

Analytics & Reporting:

• Track and analyze digital performance metrics (CTR, CPC, conversions, ROI).
• Generate monthly marketing reports with insights and recommendations.
• Adjust campaigns based on data to improve lead quality and cost efficiency.

Customer Engagement & Lead Management:

• Manage online inquiries and coordinate with the sales team for follow-ups.
• Use CRM tools to nurture leads and improve customer retention.
• Build email marketing funnels for promotions, seasonal offers, and new product announcements.

Brand Management:

• Ensure consistent branding across all digital channels.
• Stay updated on digital trends and competitive activity in the printing industry.

Requirements

• Interested candidates should possess relevant qualifications with work experience.