Digital Marketer at Pathway Advisors Limited

• The ideal candidate will be responsible for driving digital marketing, social media growth, content creation, public relations, and brand awareness across the Group and its subsidiaries.

Key Responsibilities:

• Develop and execute digital marketing strategies
• Manage social media growth and audience engagement
• Create compelling content (articles, graphics, videos, reels)
• Support PR, media engagement, and brand reputation management
• Track campaign performance and provide data-driven insights

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field
• 2–4 years relevant experience
• Strong knowledge of SEO, SEM, paid ads, analytics, and automation tools
• Excellent writing, storytelling, graphics, and video editing skills
• Strong PR/media relations and analytical skills