Digital Marketer at Macosine

Job Description

• As our Digital Marketer, you’ll be responsible for planning, developing, and executing high-impact digital marketing strategies that drive brand visibility, customer engagement, and lead generation.
• You’ll work closely with cross-functional teams, including Sales, Product, and Creative, to ensure alignment and effectiveness across all marketing initiatives.
• This role is ideal for someone who is not only analytical and results-oriented but also deeply creative with a strong grasp of content strategy, SEO/SEM, email marketing, analytics tools, and social media management.

Key Responsibilities

• Develop, execute, and manage end-to-end digital marketing campaigns across multiple channels (email, social, web, PPC, SEO).
• Analyze data and user feedback to optimize performance and identify growth opportunities.
• Create engaging content tailored to various digital platforms.
• Manage paid ad campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn).
• Collaborate with internal teams and external agencies to ensure consistent brand messaging.
• Track and report on KPIs and digital trends using analytics tools.
• Manage website updates, SEO best practices.
• Monitor industry trends and competitor strategies to keep us ahead of the curve.

Qualifications

• A minimum of a First-Class Bachelor's Degree in Marketing, Communications, Digital Media, or any relevant field.
• Must be a graduate of a highly reputable institution in Nigeria or abroad.
• A Master’s degree or relevant certifications (e.g., Google Ads, HubSpot, CIM, Meta Blueprint) will be considered a strong advantage.
• Proven track record of driving measurable results through digital campaigns.

Requirements:

• A minimum of 2-4 years of hands-on experience in digital marketing.
• Strong experience in SEO, SEM, content marketing, email automation, and social media marketing.
• Advanced proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant tools.
• Exceptional communication skills—both written and verbal.
• Ability to multitask, prioritize, and manage time effectively in a deadline-driven environment.
• Experience working in a team-oriented and collaborative environment.