Digital Marketer at LOPTERRA

Job Overview

• This role combines the expertise of managing social media ads with the finesse of interfacing with clients to close sales.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, create and curate engaging content for our website, social media channels, email campaigns, and other digital platforms, to increase brand awareness, drive traffic, and generate sales.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels; Monitor key performance metrics and analytics to track the effectiveness of campaigns, and identify areas for improvement
• Create and curate engaging social media content for our website, social media channels, email campaigns, and other digital platforms.
• Monitor key performance metrics and analytics to track the effectiveness of campaigns
• Identify areas of improvement and optimize performance.
• Collaborate with cross-functional teams, including creative, product, and sales to ensure alignment and consistency across all digital touchpoints.
• Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and leverage this knowledge to drive innovation and growth.
• Conduct market research and competitor analysis to identify opportunities and develop strategies to maintain a competitive edge.
• Oversee the management of our website, including SEO optimization, user experience enhancements, and content management.
• Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed
• Manage both outbound and in-bound calls and enquiries.
• Set up and attend follow up meetings with potential customers when necessary.

Qualifications

• 2 years of cognate experience with proven track record of success in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, etc.
• In-depth knowledge of digital marketing channels, strategies, and best practices.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Experience with e-commerce platforms and understanding of online consumer behavior are a plus.