Digital Marketer at iRecharge Tech-Innovations

Department: New Media

Reports to: Head of New Media

As a Digital Marketing executive, the online success of marketing efforts rests largely on your shoulders. You have to re-learn and be creative every time. You will work with the content creator, graphics/UI/UX, Growth, and basically every stake holder to ensure iRecharge is projected the right way. You have to go above and beyond to grow all products and give recommendations on how to improve products using customer feedback and a lot of your decisions will be backed by data and research

Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Maintaining social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Conduct social media audits to ensure best practices are being used
• Creating new digital strategies to improve all our digital campaigns
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns

Key Performance Measures:

• Conversion rate
• Bounce rate
• Keyword rankings
• Click through rate
• Quality score
• Ad relevance score
• Sign-up rate
• Search impression share
• Unique Page visits
• Time on Page
• Downloads
• Shares
• Comments/Interaction rate
• Cost Per Click
• Volume of Sign-ups
• Conversion rates
• Follows/Subscribers
• Growth rate
• Organic rankings
• Customer retention

Minimum Qualification, Experience and Requirements

• Education: A Graduate. We understand your passion can be different from what you studied in school. We just expect you to be good at what you do
• Great communication skills. Should be able to write grammatically correct and creatively.
• Copywriting skills
• Willingness to learn and improve regularly
• Must be a team player, working well with others
• The ability to work independently with minimal supervision as situations will warrant that level of skill
• Time management. Be able to beat/meet deadlines
• Proven working experience in digital marketing with a SAAS/Fin-tech experience being a plus
• Some graphics/video animation skills will be a plus
• Demonstrable experience leading and managing social media SMM, SEO/SEM, marketing database, email, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Facebook Business Manager Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio etc)
• Experience in setting up and optimizing campaigns on Facebook Business Manager and related tools
• Experience in setting up and optimizing Google Adwords campaigns
• Some working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement