Digital Marketer at IDA Beauty LLC

Job Summary 

• IDA Beauty is a luxury, halal-certified, vegan, and cruelty-free beauty brand committed to inclusivity, sustainability, and empowering confidence from the inside out.
• As we continue to grow our digital presence and drive online sales, we are seeking a result-driven Digital Marketer to support our performance marketing, SEO, and online visibility.

Key Responsibilities

• Plan, execute, and manage digital advertising campaigns (Google Ads, Instagram, Facebook, TikTok)
• Optimize campaigns for reach, engagement, and conversions
• Monitor and analyze performance metrics (CTR, CPC, ROI, conversions)
• Manage audience targeting, segmentation, and retargeting strategies
• Collaborate with content and social media teams for campaign alignment
• Support product launches, promotions, and brand campaigns
• Track and manage advertising budgets efficiently
• Provide daily/weekly performance reports and insights
• Conduct keyword research and implement SEO strategies to improve website ranking
• Optimize website content, product pages, and blog posts for search engines
• Monitor and improve organic traffic, search visibility, and domain authority
• Perform on-page and basic technical SEO (meta tags, alt text, site structure)
• Work with developers/content team to improve website performance (speed, UX, mobile optimization)

Requirements

• OND / HND / B.Sc. in Marketing, ICT or related field
• 1–2 years’ experience in digital marketing or performance marketing
• Strong knowledge of paid ads (Google, Meta, TikTok)
• Experience using tools like Google Analytics, Google Search Console, Meta Business Suite, TikTok Ads Manager
• Knowledge of SEO tools such as SEMrush, Ahrefs, or Ubersuggest
• Basic understanding of e-commerce platforms (Shopify)
• Ability to interpret analytics and optimize campaigns
• Strong communication and reporting skills
• Self-motivated and able to work independently

Key Competencies

• Analytical thinking and data interpretation
• Creativity in campaign execution
• Attention to detail
• Strong problem-solving skills
• Results-driven mindset
• Professionalism and accountability

Performance Expectations:

• Achieve a minimum ROAS of 3x–5x across campaigns
• Increase monthly online sales (15–30% growth)
• Reduce CPA while improving conversion quality
• Improve CTR and overall ad performance
• Improve website conversion rates (2%–5%+)
• Increase qualified traffic (paid and organic)
• Improve SEO rankings (first-page visibility)
• Scale high-performing campaigns
• Ensure efficient budget management
• Successfully launch and optimize product campaigns with measurable ROI
• Provide weekly reports with insights and strategy adjustments
• Nice to Have
• Experience in beauty, skincare, or luxury brands
• Basic content creation or copywriting skills
• Understanding of social media marketing.

Work Output Expectations:

• Ability to manage multiple campaigns simultaneously
• Must meet deadlines and provide consistent reporting
• Strong ownership mindset and proactive communication.