Digital Marketer at Fusion Group

Responsibilities

• Maintain and grow our social media presence across all digital channels including: Facebook, Instagram and LinkedIn
• Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Write and dispatch email marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Manage the contact database and assist with lead generation activities
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Research advertising trends
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Strategic content creation for conversion
• Collaborate with agencies and other vendor partners.

Skills and Qualifications
Candidates should have the following:

• HND / B.Sc.qualification in Marketing or related fields
• A minimum of 2 years’ experience in a digital marketing or advertising position
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing websites and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Passion for the role
• Good listening skills
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends and technologies in digital marketing.