Digital Marketer at County Finance Limited

Location: Ikeja, Lagos

Roles / Responsibilities

• Develop and manage digital marketing campaigns
• Track website traffic flow and provide internal reports regularly
• Work on SEO of the website pages.
• Edit and post content, videos, podcasts, and audio content on online sites.
• Promote company’s product and services in the digital space.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing SMS, and email-based marketing campaigns.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Compile performances report using Google Analytics program.
• Keep attention to the updates of Google’s Algorithm.
• Provide customer relations services online and offline.
• Contribute to the company’s blog for on-page and off-page optimization.
• Conduct keyword research according to the latest keyword research strategies.
• Promote the brand’s products and services on various social media channels.
• Optimize company pages with each social media platform to increase the company’s social content visibility.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
• Assist with the business pitches to win new clients and projects.
• Provide digital contents such as video, infographics, and images, etc.
• Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition.
• Receive customer feedback and generate ideas to increase customer engagement.
• Discharge of any other duty as may be assigned by management.

Requirements

• Minimum of B.Sc / HND qualification.
• 1 - 5 years experience.