Digital Marketer at Alan & Grant

Job Description

• Our client is an innovative real estate development company dedicated to resolving the housing deficit in Africa.

Job Summary

• The Digital Marketer develops and executes digital campaigns to drive visibility for property listings, generate qualified leads, and support sales conversions.
• The role focuses on real estate digital advertising, content creation, social media engagement, SEO/SEM for property search visibility, and analytics reporting.

Key Responsibilities

• Plan and execute digital campaigns for property listings, project launches, and corporate branding.
• Manage social media platforms, listing sites, website content, and community engagement.
• Optimise SEO/SEM for improved property search rankings and lead quality.
• Track campaign performance and deliver reports that support sales decision-making.
• Collaborate with sales, creative, and marketing teams to maintain consistent brand messaging.
• Create engaging content (video, copy, visuals) for social media and property promotions.
• Analyse online behaviour and optimise funnels for better lead conversions.
• Manage digital advertising budgets and ensure ROI on paid campaigns.
• Monitor market trends and competitor activity in the real estate digital space.
• Maintain the company’s online reputation and enhance visibility across digital channels.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or related field.
• 2–4 years’ experience in digital marketing; real estate experience is an advantage.
• Proficiency in social ads, Google Ads, property listing platforms, and analytics tools.
• Strong writing, visual communication, and content marketing skills.
• Ability to analyse data for campaign optimisation and lead conversion improvement.
• Ability to interpret data, track performance metrics, and adjust strategies accordingly.
• Familiarity with property listing platforms and digital real estate marketing trends.