Digital & Email Marketing Specialist at Walex Biz Nigeria Limited

Position Overview

• We are seeking a highly experienced and results-driven Digital Marketer who specializes in social media marketing, email marketing, lead generation, and bulk SMS marketing.
• The ideal candidate will be responsible for executing and managing multi-channel digital marketing campaigns to drive engagement, generate leads, and optimize conversion rates.
• This role requires someone who can strategize, implement, and analyze campaigns while staying ahead of digital marketing trends and technologies.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels, including email marketing, social media, search engine marketing (SEM), search engine optimization (SEO), bulk SMS, display advertising, influencer marketing, affiliate marketing, and content marketing.
• Run paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube to generate leads and drive engagement.
• Plan and implement bulk SMS marketing campaigns, including phone number generation, list segmentation, and database management.
• Build, manage, and grow an email subscription list, ensuring proper segmentation and engagement strategies.
• Design, execute, and optimize email marketing campaigns, including audience segmentation, A/B testing, automation, and analytics.
• Provision and manage SMTP services such as SendGrid, Mailgun, and Amazon SES for email marketing.
• Utilize Seamless.ai, ZoomInfo, and other lead generation tools to build targeted prospect lists.
• Develop and oversee marketing automation strategies to streamline customer journeys and enhance efficiency.
• Manage organic and paid social media marketing efforts, engaging with potential clients and building brand awareness.
• Write compelling and engaging content, including video scripts, blog posts, landing page copy, and social media updates, to drive engagement and conversions.
• Engage in influencer outreach, partnership development, and affiliate marketing to expand brand reach.
• Monitor and analyze website traffic, campaign performance, and conversion rates using data analytics tools such as Google Analytics, HubSpot, and Hootsuite.
• Conduct market research and competitor analysis to refine marketing strategies.
• Optimize landing pages, sales funnels, and call-to-actions (CTAs) to improve conversion rates.
• Manage and monitor online reputation, responding to reviews and comments on various platforms.
• Develop branding strategies to ensure consistent messaging across all channels.
• Set up and manage customer relationship management (CRM) systems to track leads and interactions.
• Track and report key performance indicators (KPIs) and provide actionable insights for continuous improvement.
• Stay up to date with industry trends, emerging technologies, and digital marketing best practices.
• Manage project timelines, budgets, and team collaboration to ensure successful execution of marketing campaigns.
• Work closely with the sales team to ensure alignment of marketing and sales objectives.
• Train junior marketing team members and share industry knowledge to enhance team skills.

A Typical Day in This Role:

• Start the day by reviewing campaign performance and analytics, making necessary optimizations.
• Conduct keyword research and SEO audits to improve website visibility and rankings.
• Develop and schedule engaging content for social media platforms and email campaigns.
• Set up new paid ad campaigns or optimize existing ones to maximize ROI.
• Engage with leads and customers through social media, email, and bulk SMS marketing.
• Monitor and respond to customer inquiries, comments, and reviews across various channels.
• Work with graphic designers and content creators to develop marketing materials.
• Attend team meetings to discuss campaign performance, new strategies, and upcoming projects.
• Research competitors and industry trends to stay ahead in digital marketing strategies.
• Report on marketing performance and discuss potential improvements with senior management.

Job Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, social media marketing, email marketing, and bulk SMS marketing.
• Minimum of 500 hours of hands-on experience in executing digital marketing campaigns.
• Proven experience in generating leads and running successful ad campaigns.
• Strong expertise in bulk SMS marketing, phone number database management, and lead generation.
• Extensive knowledge of email marketing best practices, automation, and analytics.
• Proficiency in HTML and CSS for creating email campaigns.
• Knowledge of marketing automation platforms, CRM tools, and email list management.
• Strong analytical skills to interpret data and optimize campaigns effectively.
• Excellent communication, project management, and organizational skills.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Must be physically and mentally fit, ready to work overtime if required.
• Must present past marketing campaigns, projects, and achievements.
• Must be at least 28 years old.