Digital Content Strategist at Fadac Resources

Job Summary

Our client is looking for a creative and results-driven Digital Content Strategist to develop and execute content strategies that strengthen brand visibility, engage target audiences, and drive measurable business outcomes. The ideal candidate will have experience creating content across multiple digital platforms, managing content calendars, and using analytics to optimize performance.

Job Responsibilities:

• Develop and implement content strategies aligned with clients’ marketing and business objectives.
• Plan, create, edit, and oversee high-quality content for social media, websites, blogs, email campaigns, and other digital channels.
• Manage and maintain a content calendar to ensure timely delivery of campaigns.
• Collaborate with designers, videographers, copywriters, and marketing teams to produce engaging content.
• Conduct audience and market research to identify content opportunities and trends.
• Optimize content for SEO and digital best practices.
• Monitor content performance using analytics tools and provide actionable insights for improvement.
• Ensure brand consistency across all digital platforms.
• Stay updated on industry trends, emerging platforms, and content marketing innovations.
• Support paid media campaigns with compelling content and creative direction where required.

Job Requirements:

• Bachelor’s degree in Marketing, Mass Communication, English, Communications, Digital Media, or a related field.
• 4–6 years of proven experience in digital content strategy, content marketing, or a similar role.
• Strong portfolio demonstrating successful content campaigns.
• Excellent writing, editing, and storytelling skills.
• Good understanding of SEO, content marketing, and social media best practices.
• Experience with content management systems (CMS) and digital marketing tools.
• Proficiency in analytics tools such as Google Analytics and social media insights.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience working in a marketing, advertising, or creative agency.
• Knowledge of paid social media campaigns and digital advertising.
• Basic graphic design or video editing skills (Canva, Adobe Creative Suite, CapCut, etc.) are an added advantage.
• Familiarity with AI-powered content creation and productivity tools.