Digital and Media Executive at Elvaridah

Key Responsibilities

Digital Marketing & Social Media Management

• Develop and implement digital marketing strategies aligned with business goals.
• Manage and grow the company's social media platforms, including Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube.
• Create, schedule, and publish engaging content across digital channels.
• Monitor social media trends and recommend innovative content ideas.
• Engage with online audiences and respond to inquiries in a timely and professional manner.

Content Creation & Brand Management

• Develop creative content including graphics, videos, articles, newsletters, and promotional materials.
• Ensure brand consistency across all digital and media communications.
• Coordinate content calendars and campaign schedules.
• Work closely with internal teams and external vendors to produce marketing materials.

Media Relations & Campaign Execution

• Support the planning and execution of media campaigns across digital and traditional channels.
• Coordinate advertising placements and media partnerships.
• Assist in developing press releases, media briefs, and promotional content.
• Monitor media coverage and prepare performance reports.

Performance Analysis & Reporting

• Track and analyze digital marketing campaign performance using relevant analytics tools.
• Monitor website traffic, social media engagement, and conversion metrics.
• Generate regular reports and provide recommendations for optimization.
• Conduct competitor and market research to identify opportunities for growth.

Website & Digital Platform Management

• Update website content and ensure information remains current and accurate.
• Collaborate with developers and designers to improve website functionality and user experience.
• Implement SEO best practices to improve online visibility and search rankings.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Digital Media, Public Relations, Communications, or a related field.
• 2–5 years of experience in digital marketing, social media management, media relations, or a similar role.
• Strong understanding of digital marketing tools, social media platforms, and content management systems.
• Proficiency in graphic design and content creation tools such as Canva, Adobe Creative Suite, or similar software.
• Experience with social media advertising and campaign management.
• Knowledge of SEO, Google Analytics, and digital marketing metrics.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to work independently and collaboratively in a fast-paced environment.