Digital and Marketing Specialist at Pinnah Foods

Responsibilities

• Develop and execute ideas for creative digital marketing campaigns that align with our marketing strategy.
• Generate creative ideas and manage digital marketing content across all our digital platforms that incorporates brand standards to help boost business performance.
• Create, publish and share engaging content (original text, photos, videos, etc) for use on social media.
• Translate brand elements into plans for digital marketing strategies.
• Analyse market trends and identify new opportunities for digital marketing.
• Create and plan monthly social media calendar - for review and approval of management.
• Set up and optimize company pages within each digital platform to increase the visibility of social content.
• Ensure that all communications are consistent with our brand identity across all digital channels.
• Measure, track and analyse the performance of all digital marketing campaigns and assess against business goals (KPIs) to ensure profitability.
• Ensure the business is up to date with the latest social media best practices and technologies
• Liase with graphics designers and photographers to develop engaging and creative content in line with the company’s brand strategy.
• Implement advertising/promotional campaigns and profitable positioning strategies.
• Manage SEO/SEM and marketing database.
• Handling and monitoring of all website and whatsapp orders.
• Respond to customer enquiries, complaints and feedback across all digital platforms in a timely manner.
• Implementation of digital marketing strategies to drive traffic to the company's associated online media assets pages and generate conversions.

Qualifications

• BA/B.Sc qualification in Marketing, Communications or relevant field (desirable).
• 2+ years' experience in a similar role.
• Excellent verbal and written communication skills.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate.
• Avid story teller with excellent verbal and written communication skills.
• Demonstrable experience in social media marketing.
• Photo and video editing experience.
• Vibrant and outgoing personality.
• Technological savvy with understanding of how technology can be deployed to boost marketing activity.
• A keen interest in food and/or desserts is highly desirable.