Digital Advertising Specialist at IDP Education Ltd

Job Description

• Online advertising & lead generation
• Determine the advertising goals in line with business objectives.
• Set direction for PPC campaigns and identify optimization opportunities with a focus on CPA goals.
• Create online marketing campaigns with specific targeting (users’ interest & behaviour “segmentation”, location, language, and demographic) across a range of digital channels.
• Use all the available tools to create the best keyword lists; relevancy is the most important factor.
• Write brief and effective text ads, using successful techniques.
• Make creative suggestions for advertising banners.
• Evaluate the performance of the banners running on different display networks and provide the designers with recommendations about the banner’s image and message.
• Ensure achievement of best results in terms of Cost per Acquisition (CPA) and Return on Investment (ROI).
• Track KPIs and preparing custom reports to Head, Digital Marketing – Africa and supervisor to indicate the performance trends and include recommendations to improve conversion.

Requirements

• Knowledge of Digital Marketing's current best practices and understanding of Digital production processes; Pay-Per-Click, Paid Search experience is a must.
• Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results.
• Proven experience in result-driven lead-generation campaigns. Knowledge of social media paid advertising campaigns including but not limited to Facebook, LinkedIn and Twitter.
• Excellent communication and analytical skills.
• Ability to work independently and in a team.
• 2 - 3 years overall digital marketing experience within a corporate marketing department or agency.
• BA/BS degree from an accredited university.
• Google AdWords is a must, Bing certification is a plus. Ability to work in a fast-paced environment.