Diagnostic Laboratory Sales & Marketing Analyst at Cline Health

We need a young and agile Sales & Marketing Analyst  with experience in Sales and Marketing in Diagnostic Laboratory or Hospital setting that would lead our sales. 

Responsibilities

• Developing the marketing strategy for the company in line with company objectives. 
• Meet defined objectives, mainly sales targets (value & volume), brand growth and market penetration.
• Ensure that sales targets are met for molecular tests such as Hepatitis, HPV, TB and HIV.
• Implements marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations 
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.9
• Supports office staff by providing sales data, market trends, forecasts, account analysis, new product information 
• Coordinating marketing campaigns with sales activities. 
• Prospect for potential new clients and turn this into increased business. 
• Research and build relationships with new clients. 
• Formulate, develop and implement appropriate marketing strategies and business plans. 
• Explore and exploit new markets, develop sales and brand awareness through networking and collaboration. 
• Relationship management with customers and sourcing of new prospects. 
• Set up meetings between client decision makers and company’s practice leaders.
• Working closely with research and development unit and assisting with new product launches. 
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. 
• Analyzing potential strategic partner relationships for company.
• Ensure accurate documentation while maintaining privacy and confidentiality of patient/client data 
• Maintain thorough and accurate record keeping of client data and critical business data.
• Coordinate correspondence with government agencies/standards and other related regulatory bodies, ensuring strict compliance to obligations.

Requirements

• Experience working with HMOs, hospitals, laboratories.
• Excellent computer skills and tech savvy 
• Excellent people and leadership skills 
• Strong project management skills 
• Strong communication (written and oral) skills 
• Well-dressed and well-spoken.