CRM Specialist (HTML and CSS coding)
Our Client is looking for an enthusiastic CRM Specialist to join their team. The ideal candidate will have a passion for CRM and marketing. This position will be responsible for the implementation of personalized, multichannel CRM campaigns, supporting the company’s strategic direction and objectives on a global scale.
This role reports to our Senior CRM Manager.
What you will do:
Working closely with the CRM Specialists, development and up keep of multi-channel CRM projects delivering highly personalised and innovative communications spanning emails, push notifications and in-app pushes.
Creation of emails using HTML and CSS coding, candidates must show creativity when designing and developing templates.
Development and analysis of test and learn strategy to optimise communications effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement.
Liaise with cross functional teams to highlight areas of improvement in the process and apply fixes/efficiencies wherever possible
Skill Requirements
- Bachelor degree in Marketing, Business Management or equivalent programs beneficial
- 4 years’ experience in online marketing, in a CRM capacity, with a large focus on data management and insights
- Experience in the travel industry advantageous, but not essential
- CRM experience in an eCommerce environment highly advantageous
- Proven audit trail of past success
- Excellent written English and communication skills
- Computer skills with standard programs like G-Suite
- HTML coding (specifically for email compatibility) preferably Watson/Silverpop & Litmus
- HTML coding for landing pages (basic understanding to assist in changes when necessary)
- Working knowledge of ESP (Email Service Provider) functionality
Data: SQL query skills, Watson or other CRM tools, Google Analytics, Tableau encouraged
Personal Competencies
- High energy levels
- Data-centric / data driven
- Proactive mindset
- Entrepreneurial spirit
- Team player
- Good sense of humour
- Ideas generator
- Self-motivated and enthusiastic
- Willingness to learn and take on new challenges
- Organised, time management skills – able to multitask
- Diligent with high attention to details
- Ability to adapt, solve problems and provide solutions
- Project management and coordination between teams
- Meet requirements but continually exceed expectations
What we are looking for:
- HTML and CSS skills required.
- Reporting and analysis skills, an essential.
- Passion to learn and progress in CRM marketing.
- Quality, accuracy and attention to detail are critical.
- Ability to work independently or as part of a team to ensure the job gets done.
- Excellent verbal communication skills, with the ability to communicate clearly, effectively and appropriately with colleagues and others at all levels.
- Able to effectively prioritize workload, set up systems to organize and manage administrative work.
Gmail
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