Creative Strategist at Moniepoint Inc.

About the role

• The Creative Strategist connects the business goals, customers, and creative execution and can develop insight-driven creative strategies that produce compelling campaigns, ensuring that every brand message is relevant, impactful, and results-driven.
• The role will report to the Creative Director and will work closely with the Copy Writers and Senior Art Director, to craft ideas that drive engagement, brand loyalty, and conversion across multiple touchpoints.

Responsibilities
Strategy Development:

• Define and execute a bold, creative vision that aligns with business objectives and brand strategy.
• Develop big ideas, storytelling frameworks, and engaging narratives that elevate our brand’s presence across digital, print, video, and experiential platforms.
• Champion design thinking and innovative creative strategies that push the boundaries of traditional marketing and branding.

Collaborate with Research team:

• Analyze audience behavior, customer journeys, and cultural trends to inform creative decisions.
• Use analytics tools to measure brand sentiment, engagement, and content performance.
• Stay ahead of cultural, social, and industry trends to ensure campaigns resonate with target audiences.

Campaign Ideation & Brief Interpretation:

• Lead brainstorming sessions and creative workshops to generate fresh ideas.
• Develop campaign messaging and storytelling frameworks.
• Work closely with copywriters and designers to ensure creative stays on strategy.
• Provide creative direction for content, visuals, and messaging across multiple platforms

Multi-Channel Strategy & Execution

• Develop creative approaches for digital, social, experiential and influencer marketing.
• Guide content development for branded storytelling, video, social, and experiential activations.
• Ensure that campaigns are optimized for engagement, retention, and conversion.

Performance Optimization & Testing:

• Partner with analytics teams to measure and refine creative effectiveness.
• Iterate and optimize campaigns based on real-time performance data.

Requirements

• 5+ years of experience in creative strategy, brand strategy, or brand management (agency or in-house).
• Strong portfolio of successful campaigns and strategic storytelling work.
• Understanding of consumer research, audience segmentation, and trend forecasting.
• Experience writing creative ideation, campaign strategies, and brand messaging frameworks.
• Deep understanding of digital, social, experiential, and emerging media platforms.
• Familiarity with performance marketing metrics and creative testing methodologies.
• Strong storytelling and presentation skills—ability to sell ideas persuasively.
• Proficiency in tools like social listening platforms, and content performance trackers.

Key Soft Skills:

• Creative & Strategic Thinker – Can blend data, insights, and storytelling into impactful campaigns.
• Strong Communicator & Persuader – Can articulate ideas with clarity and impact.
• Collaborative & Agile – Works well with teams and adapts to change.
• Problem-Solver – Excels at turning business challenges into creative opportunities.