Creative Content Lead (Social Media, Graphics & Video) at Discovering Talents Academy

Role Overview

• DTA is looking for a "Creative Powerhouse"—a multi-talented individual who can capture the vibrant life of our school and translate it into compelling digital content.
• This role combines Social Media Management, Graphic Design, and Video Editingto build our brand, engage parents, and showcase our students' achievements in STEM, Arts, and Sports.
• You will be the visual storyteller of DTA, ensuring our online presence is as professional and innovative as our curriculum.

Key Responsibilities
Social Media Management & Strategy:

• Content Calendar:Plan and execute a weekly posting schedule across Instagram, Facebook, X (Twitter), and LinkedIn.
• Community Engagement:Respond to comments/DMs, engage with educational influencers, and manage parent-teacher digital communication groups.
• Live Coverage:Provide "real-time" coverage of school events (Inter-house sports, Spelling Bees, Graduation) via Stories and Reels.

Graphic Design & Branding:

• Marketing Materials:Design flyers, brochures, and banners for school events like "Career Day" or "Culture Day."
• Digital Assets:Create high-quality thumbnails, carousels, and infographics that explain school projects (e.g., "How our Robotics program works").
• Identity Maintenance:Ensure all designs align with DTA’s brand colors, fonts, and professional tone.

Video Editing & Production:

• Event Recaps:Film and edit high-energy highlight reels of school ceremonies and competitions.
• Educational Content:Create short-form videos (TikToks/Reels) showcasing student projects in Coding, Music, and French.
• Post-Production:Handle color grading, audio cleaning, and adding subtitles/motion graphics to make videos "pop."

Technical Toolkit (Preferred):

• Category /Tools /Design: Adobe Photoshop, Illustrator, or Canva (Pro)
• Video: Adobe Premiere Pro, CapCut, or DaVinci Resolve
• Social: Meta Business Suite, Buffer / Hootsuite, TikTok / Instagram Analytics

Required Skills & Qualifications

• Portfolio: A strong portfolio showcasing previous graphic design and video editing work (Mandatory).
• Eye for Detail: An "aesthetic" sense for layout, typography, and video pacing.
• Speed: bility to turn around "recap videos" quickly after an event.
• Communication: Ability to interview students and teachers to get the best "soundbites" for videos.

Core Competencies at DTA:

• Storytelling:You don't just "post"; you tell the story of a student's journey from a blank page to a finished Coding project.
• Adaptability:Comfortable moving between a quiet office and a loud, busy sports field to get the perfect shot.
• Trend-Aware:Stays updated on the latest social media trends and "viral" educational content formats.