Creative and Marketing Director at Ileoja Market Place

Job Summary

• We are seeking a visionary Creative and Marketing Director to elevate our brand, expand market reach, and position us as a leader in our industries.

Role Overview

• As the Creative and Marketing Director, you will lead the development and execution of innovative marketing strategies across all ILEOJA business units.
• Your primary focus will be to drive engagement, increase visibility, and generate revenue by combining creativity with strategic planning.
• You will also oversee brand storytelling, digital campaigns, and ensure seamless execution of marketing initiatives to achieve the company’s growth objectives.

Key Responsibilities
Creative Leadership:

• Develop and execute impactful creative concepts for all marketing campaigns, aligning with ILEOJA’s brand identity.
• Oversee the design, content, and branding across all marketing materials, social media platforms, and advertising channels.
• Lead brainstorming sessions and creative meetings to inspire innovative ideas and solutions.

Marketing Strategy:

• Develop and implement marketing strategies to achieve:
• Plan and manage marketing budgets to maximize ROI
• Conduct market research to identify trends, customer preferences, and areas of opportunity.

Team Collaboration:

• Lead and mentor a team of marketing professionals, designers, and content creators to achieve departmental goals.
• Collaborate with sales teams to create aligned strategies for lead generation and conversion.

Brand Management:

• Ensure consistent brand messaging and visual identity across all platforms.
• Enhance customer engagement and loyalty through compelling storytelling and strategic campaigns.

Analytics & Reporting:

• Monitor campaign performance and provide detailed reports on KPIs, including impressions, conversions, and revenue impact.
• Use data insights to refine strategies and ensure continuous improvement.

Requirements
Education:

• Bachelor’s Degree in Marketing, Advertising, Communications, or related field.
• An MBA or relevant postgraduate qualification is a plus.

Experience:

• Minimum of 2 year in a leadership role within marketing or advertising.
• Proven track record of delivering successful multi-channel marketing campaigns.

Skills:

• Strong expertise in digital marketing tools and platforms (e.g., Google Ads, Meta Ads, email marketing).
• Exceptional creativity combined with strategic thinking and analytical skills.
• Strong leadership, communication, and project management abilities.

Why Join Us?

• Technical Knowledge: Familiarity with content management systems (CMS), analytics software, and design tools like Adobe Creative Suite.
• Impact: Shape the creative and marketing strategies of a multi-sector organization making a difference in Nigeria.
• Growth: Advance your career with opportunities to lead high-impact projects.
• Work Culture: Be part of a vibrant, supportive team committed to innovation and excellence.
• Compensation: Enjoy a competitive salary package and performance-based incentives.