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  • Posted: Oct 15, 2020
    Deadline: Oct 23, 2020
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  • Sankore Investments is a global investment and advisory boutique with a strong focus on African markets. Drawing on the strengths of our people and our strong global partnerships, we provide investment advisory services, wealth management services and offer a variety of funds designed to cater to the needs of a global clientele of both individuals and instit...
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    Creative Analyst

    Creative Analyst

    JOB DESCRIPTION

    • Daily involvement in the design and deployment of advert materials on the company’s online channels and other platforms
    • Daily monitoring and management of different Social media platforms
    • Daily engagement of audience of various platforms to enhance growth and retention
    • Strategically multiply followers and content reach on various social media platforms
    • Create, upload and optimize different content on social media to meet targeted audiences
    • Identify and recommend new ways to develop a wider audience and presence online
    • Ensure maximum use of the database of users to enhance productivity and growth
    • Assist in implementing strategies to build a lasting digital connection with users
    • Launch and optimize online adverts through Google Adwords, Facebook, Instagram and Twitter to increase total number of users on the platform
    • Be actively involved in SEO (Search engine optimization) efforts (keyword, image and metag optimization)
    • Prepare online newsletters and promotional emails and organize their distribution through various channels
    • Provide creative ideas for content marketing on partner websites
    • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Crazy Egg etc.)
    • Acquire insights in online marketing trends and keep strategies up to date
    • Maintain partnerships with media agencies and influencer partnerships

    Competencies (Knowledge, Skills & Abilities)

    • Strong written and verbal communication skills including creative copywriting skills
    • Good understanding of marketing principles, market research techniques and databases
    • Knowledge of design tools as follows: Adobe Photoshop, Adobe Illustrator, Sketch, Invision for Prototyping
    • Excellent understanding of design, Content writing, social media, UI/UX, Animation concepts and best practices
    • Proficient with video editing tools like Adobe Premiere Pro and After Effects
    • A good understanding of graphics design and must be able to execute industry standard graphic designs as a creative person
    • A clear understanding of SEO (Search engine optimization) and SEM (Search Engine marketing)
    • Good understanding of web analytics tools (e.g. Google Analytics, Hotjar, CrazyEgg, etc.)
    • Demonstrable ability to multi-task and adhere to deadlines
    • Well-organized with a customer-oriented approach
    • Excellent knowledge of Microsoft Office, marketing computer software and online applications (CRM tools, Online analytics etc.)
    • Positive, can-do attitude and willingness to get the job done
    • Proactive, motivated, and possess poise and self-confidence
    • Ability to plan and prioritize effectively, balancing multiple deliverables efficiently
    • Strong attention to detail and open-minded (Exacting attention to detail, picking up on the details that others miss)
    • Ability to engage and work collaboratively with colleagues, and multiple stakeholders
    • Highly organized, Intellectually curious with a strong focus on excellence
    • Self-driven and goal-oriented with a thirst for knowledge and learning
    • 3-5 years’ proven experience in graphics design and social media marketing, or similar role
    • Good experience in executing email marketing templates and campaigns
    • Good experience with B2C social media strategies
    • Experience with online media buying using Google Adwords, Facebook Business Manager, Twitter and Instagram
    • Good experience in creative content writing

    Method of Application

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