Copywriter - Ibadan at DentistFind

Job Overview:
DentistFind is seeking a creative and analytical Copywriter who can produce compelling, data-driven copy that supports our lead generation and patient acquisition goals. This role requires a strategic thinker who can collaborate effectively across departments to deliver copies that align with our brand voice and enhances conversion rates.

Key Responsibilities:

• Ad Copywriting & Optimization: Develop, test, and refine ad copy for various paid campaigns (social media, search, retargeting) to improve click-through rates (CTR) and conversion rates.
• Conversion Copy Refinement: Audit and optimize existing web and landing page copy to minimize messaging friction and enhance user engagement.
• Email & Nurture Sequences: Craft engaging email campaigns for onboarding, follow-ups, re-engagement, and promotions to effectively guide prospects through the sales funnel.
• SEO-Aware Content Support: Work closely with the content and SEO teams to ensure copy is keyword-informed and balances SEO with readability.
• Sales Enablement Material: Create and maintain case studies, proposals, presentations, and other sales collateral to assist the sales team in closing deals.
• Performance Review: Analyze copy performance using analytics and feedback to inform future iterations.
• Cross-Functional Collaboration: Collaborate with designers, strategists, campaign managers, and client success teams to ensure messaging aligns with campaign objectives and brand guidelines.

Required Skills and Qualifications:

• Bachelor’s Degree: A degree in Marketing, Communications, Journalism, English, or a related field.
• Experience: Minimum of 3 years of experience in copywriting, preferably within the healthcare, local services, or lead-generation industries.
• Technical Proficiency: Familiarity with tools like Google Analytics/GA4, Hotjar, Google Ads, email platforms (e.g., Klaviyo, Mailchimp), and CRM-integrated messaging.
• SEO & UX Writing: Strong understanding of SEO principles and UX writing best practices.
• Analytical Skills: Ability to interpret data and performance metrics to refine copy strategies.
• Communication Skills: Excellent written and verbal communication skills, with a keen attention to detail.
• Collaboration: Proven ability to work effectively in a team environment and collaborate with cross-functional teams.
• Certifications: Copywriting certifications or additional coursework in digital marketing, SEO, or UX writing.

Preferred Qualifications:

• Behavior Analytics Tools: Experience with behavior analytics tools like Hotjar and Microsoft Clarity to review user behavior and adjust copy accordingly.
• Local SEO & GMB Optimization: Knowledge of local SEO practices and Google My Business optimization.
• Storytelling & Brand Development: Experience in crafting narrative frameworks or personas that strengthen brand identity.
• Editing with AI Tools: Proficiency in using AI tools like Grammarly and ChatGPT for efficient editing and headline testing.
• Certifications: HubSpot Content Marketing Certification, Copyblogger Content Marketing Certification, Google Ads Certification, or SEO Certification from SEMrush, Yoast, or equivalent

Ideal Candidate:

• Dynamic and Adaptable: Able to adjust strategies and tactics in a fast-paced environment.
• Passionate about Storytelling: Skilled in crafting compelling narratives that engage and convert audiences.
• Strategic Thinker: Capable of aligning copy with broader business and marketing objectives.
• Proven Track Record: Demonstrated success in creating high-impact copy that drives results.
• Data-Driven Decision Maker: Utilizes analytics and performance metrics to inform and enhance copy strategies.
• Continuous Improvement Enthusiast: Committed to learning and evolving to improve skills and outcomes.
• Proactive and Ownership-Oriented: Takes initiative and full responsibility for tasks and projects.
• Collaborative Team Player: Works effectively with diverse teams to achieve common goals.
• Excellent Communicator: Strong written and verbal communication skills, essential for cross-functional collaboration.
• Results-Driven: Focused on delivering exceptional results that meet or exceed expectations.

Company Culture & Values:

• Analytical Decision Making: Data-driven strategies guide our decisions.
• Speed & Agility: We prioritize efficiency and speed in execution.
• Strategic Focus: Long-term success through strategic actions.
• Continuous Improvement: Relentless pursuit of excellence and growth.
• Integrity & Transparency: Building trust through honesty and accountability.
• Challenge-Oriented: Embracing challenges as opportunities for innovation.