Copywriter / Content Strategist at Salvo Agency International

Job Summary

• We are looking out for a Copywriter/Content Strategist who would lead our creative content marketing efforts. In this role, you would be writing original copies for our products.
• You would also be maintaining brand consistency and planning a content strategy to distribute content across different online media channels

Responsibilities

• Write clear, super-engaging copy with the brand voice for ads, news blog publications, websites, social media posts, email campaigns, Sales/landing pages, Information products.
• Conduct thorough research and dig out original niche content to re-use for our content marketing efforts by Analyzing competitors’ content, messaging and distribution tactics
• Implement a content editorial calendar to manage content creation. Develop relevant content topics to reach the company’s target customers i.e. Create, curate, and manage all published content (images, video, written).
• Play a leading role in the conceptualization of fresh, relevant, and compelling brand communications, through collaboration with the design and/or product team
• Effectively balance multiple projects, deadlines, and deliverables in a fast-paced environment
• Knowledge of best practices and communication requirements for writing in a variety of print and electronic media
• Excellent research/interview skills. Interview customers and industry specialists and prepare case study content.
• Collaborate with graphic designers, video editors, PR, web designers and other professionals
• Continuous Learning about the target audience for exceptional copywriting. Identifying target audiences and their key demographics, interests, and online behaviour.
• Surveying current customers to understand and validate strategic and tactical decisions.
• Understand the basics of SEO to make sure that web searchers can find published content and ensure it appears on the first page of Google and other search engines.
• Track web analytics to ascertain content engagement levels and reach which aid to improve future content marketing, publishing strategies and campaigns.

Job Requirements
Job requirements and qualifications:

• Candidates should possess a Bachelor's Degree / HND qualification
• 3 + years proven work experience as a ContentCopywriter or a similar position
• A portfolio of Content /copywriter work.
• Skilled at keyword placement and SEO best practices
• Creativity and the ability to develop original content that provokes engagement.
• Mastered the art of story writing
• Ability to work in a team or individually as and when required.
• Ability to lead and/or execute a writing project from concept to completion
• Excellent writing and editing skills, with a keen eye for detail
• Editorial mindset with an ability to predict audience preferences
• Experience with WordPress, Google analytics, and the top social channels
• Strong communication, research, and typing skill.