Content / Media Planner at Gate and Carter Limited

Job Brief

• To succeed in this role, he/ she should be a skilled communicator and decision-maker who can collaborate well with various teams.
• Knowledge of market research and a willingness to follow media trends are essential.
• A Media Planner’s goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Responsibilities

• Collect and analyze market data
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for our campaigns
• Optimize ad campaigns according to geographic exposure, frequency, time spans and more
• Allocate budgets and monitor costs
• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs) that will help generate leads and revenue
• Evaluate the success of media strategies and campaigns.

Requirements and skills

• BSc / BA in Marketing, Computer Science, etc
• 2 - 4 years relevant work experience.
• Proven experienceas a Media Planner; experience in digital media is preferred
• Broad knowledge of media channels
• Familiarity with campaign evaluation metrics and media buying
• Working knowledge of analytics tools
• Excellent communication and teamwork skills
• An analytical mind with an aptitude for statistics and math
• Strong decision-making skills.