Content Marketing Specialist at Santabella Group of Companies Limited

Job Description:

• Santabella Music Empire is seeking a talented and experienced Content Marketing Specialist to join our team and drive the development and execution of our content marketing strategy.
• Reporting to the COO, you will play a crucial role in shaping our brand narrative, engaging our audience, and maintaining our position as a thought leader in the industry.

Key Responsibilities:

• Strategy Development: Develop a strategic roadmap for content marketing initiatives, from concept to implementation. Define the long-term vision and strategy for content data management, with a focus on scalability and maximizing business impact.
• Budget Management: Create and manage the content budget efficiently, with quarterly reports on budget performance to ensure optimal resource allocation.
• Team Management: Lead and motivate the content marketing team, monitoring performance and fostering a culture of innovation and collaboration. Collaborate with the people operations department to build a committee of creatives through innovative initiatives.
• Stakeholder Management: Collaborate with various stakeholders across departments, particularly A&R and marketing, to ensure alignment and understanding of plans, tactics, and campaigns.
• Content Marketing Execution: Oversee the execution of various content materials across the business and roster, ensuring high quality and alignment with strategic goals.
• ROI Analysis: Manage and report on demand generation campaigns versus KPIs, providing regular dashboards and insights to the COO and other stakeholders. Identify opportunities for improvement and capitalize on successes.
• Process Optimization: Define content design workflows and parameters to drive efficiency and optimization. Continuously review processes to ensure cost efficiency and effectiveness.

Requirements:

• Minimum of 3 years of leadership experience and over 8 years of experience in content marketing within the entertainment industry, including TV/streaming services or content production companies.
• Demonstrated experience in developing content marketing strategies that impact business results.
• Excellent written and presentation skills, with the ability to inspire and engage teams at all levels.
• Broad experience across content marketing channels and a commitment to testing and learning.
• Proven track record of delivering innovative campaigns and visuals.
• Experience in budget management and project management is essential.