Content Marketing Specialist / Copywriter at Data2Bots

Job Summary:

• We’re hiring a Content Marketing Specialist / Copywriter to create powerful, informative, and engaging content that drives brand awareness, engagement, and conversions. At Data2Bots, you’ll translate complex IT concepts into compelling narratives across multiple formats through blogs, email campaigns, web copy, landing pages, social media, and sales collateral. This role is perfect for someone who understands the B2B tech ecosystem and can write for both humans and search engines.

Key Requirements:

• 3+ years of content creation or copywriting experience, preferably in tech or digital industries.
• Bachelor’s degree in Communications, English, Marketing, or a related field.
• Proven ability to write for technical and business audiences.
• Knowledge of SEO, keyword research, and on-page optimization.
• Familiarity with CMS tools like WordPress, Webflow, or Ghost.
• Excellent grammar, editing, and research skills.
• Experience writing for different formats in emails, landing pages, whitepapers, and newsletters.
• Comfortable working in a fast-paced and deadline-driven environment.

Key Responsibilities:

• Research and write long-form blog posts, SEO articles, and case studies focused on data, AI, tech careers, and IT consulting.
• Create high-converting marketing copy for web pages, email campaigns, paid ads, and promotional materials.
• Collaborate with designers, developers, and product owners to create holistic content experiences.
• Optimize content for search engines using keyword research and SEO tools.
• Develop content calendars aligned with product launches, recruitment drives, and digital campaigns.
• Repurpose content across various formats (e.g., whitepapers to infographics, blogs to carousels).
• Assist with internal documentation, training materials, and career development content.