Content Development Specialist at United Bank for Africa (UBA)

Job Profile

• We are looking for a Content Development Specialist who can create high-engagement content and campaigns that reflects our brand’s voice across various platforms such as web, television, social media and others with a minimum of 3-5 years’ relevant working experience

Job Objective(s)

• Write and edit sales and marketing copies for a variety of projects (including print, web, mobile, video, and social media)
• Produce error-free content that adheres to the brand guidelines
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
• Propose copy concepts and present underlying strategic thinking to business leaders
• Work closely with product marketers and designers to brainstorm ideas, create concepts, and develop messaging
• Conduct thorough research and interviews to understand trends (both industry and lifestyle) to ensure messaging is relatable to target audience
• Analyse marketing metrics and use results to influence the content

Minimum Education Qualifications

• Bachelor's Degree in any relevant field of study

Previous Work Experience Requirements:

• Minimum of 3 - 5 years’ relevant work experience

Skills required:

• Good Analytical and Presentation Skills
• Cross-Functional & Technical Skills
• Good command of Microsoft Office Applications
• Excellent presentation Skills
• Good command of English language
• Effective interpersonal communication skills
• Content Marketing Strategy
• Content creation and storytelling
• Highly creative and innovative