Content Creator at Speedaf Nigeria Limited

Job Summary

• We are seeking a creative and strategic Content Creator to develop engaging content across various platforms, including social media, blogs, websites, and email campaigns.
• The ideal candidate will have a strong grasp of storytelling, branding, and content marketing, with the ability to align content with our business goals and audience interests.

Key Responsibilities

• Develop, write, and edit original content for digital platforms (blogs, websites, social media, newsletters, etc.)
• Collaborate with marketing, design, and product teams to align content with brand messaging and campaigns
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Plan and manage a content calendar across multiple platforms.
• Identify customers’ needs and recommend new topics.
• Coordinate with marketing and design teams to illustrate articles.
• Create and distribute marketing copy to advertise our company and products.
• Research industry-related topics and trends to ensure timely and relevant content.
• Measure web traffic to content (e.g. conversion and bounce rates).
• Optimize content for SEO and engagement.
• Create and edit videos, graphics, and other multimedia content (if applicable).
• Track performance metrics and adjust content strategies accordingly.
• Update our websites as needed.
• Stay up to date with content marketing best practices and emerging trends.

Skills and Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• 2 - 4 years proven work experience as a Content Creator, Copywriter, or similar role
• Portfolio of published content
• Excellent writing, editing, and proofreading skills
• Familiarity with SEO principles, guidelines to optimize content and content management systems.
• Experience with social media platforms (Instagram, LinkedIn, TikTok, etc.)
• Basic knowledge of graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is a plus
• Strong attention to detail and time management skills
• Creative thinking and storytelling ability.
• Data-driven mindset with an understanding of KPIs and analytics tools.
• Adaptability and comfort working in fast-paced environments.