Content Creator & Social Media Manager at Mechanic on the Go

Job Overview:

Mechanic on the Go is looking for a creative and dedicated Content Creator & Social Media Manager to capture and share engaging, informative, and visually appealing content from the work done in our workshop. This individual will produce high-quality videos and photos that document car repair processes from start to finish, educating our audience on automotive issues and the solutions we provide. They will manage our social media presence on platforms like Facebook, Instagram, and TikTok, ensuring that content consistently highlights our services and builds trust with our clients. The ideal candidate should be personable, hardworking, and live in or near Ikeja to ensure easy access to the workshop.

Key Responsibilities:

Content Creation:

• Capture, edit, and produce high-quality video and photo content of car repairs and services offered in the workshop.
• Document each repair journey from problem diagnosis to solution, making technical information easy for viewers to understand.
• Create a variety of content formats (e.g., videos, reels, stories, car care tips, and step-by-step guides) to educate and engage users.
• Develop creative ideas to showcase our services, build brand awareness, and educate followers on the importance of car maintenance and repairs.
• Highlight our expertise, techniques, and customer satisfaction, making sure each content piece reflects the brand’s professionalism.

Social Media Management:

• Manage Mechanic on the Go’s social media accounts (Facebook, Instagram, TikTok) by posting content consistently and engaging with the audience.
• Develop and maintain a content calendar, ensuring timely and regular updates aligned with company goals.
• Monitor engagement and respond to comments, messages, and inquiries, creating a positive and responsive social media presence.
• Analyze social media performance metrics to improve content strategies and grow followers.
• Use social media insights to suggest new content ideas, trends, and engagement strategies.

Customer Education & Brand Building:

• Create educative and informative content that simplifies car repair processes, offering value to our audience.
• Provide tips, insights, and how-tos that can help clients better understand car maintenance and make informed decisions.
• Actively participate in community building, nurturing a follower base that views Mechanic on the Go as a trusted authority in auto repair.

Collaboration & Reporting:

• Work closely with mechanics and other team members to understand each repair job, capturing the essence of our work.
• Present ideas for new content, social media campaigns, and engagement tactics to the marketing team.
• Track and report social media growth, engagement rates, and content performance to management regularly.

Qualifications:

• Proven experience in content creation, photography, and videography, with a portfolio of relevant work.
• Knowledge of social media platforms (Instagram, TikTok, Facebook) and best practices for engagement and growth.
• Strong editing skills using software like Adobe Premiere Pro, Final Cut Pro, or mobile editing apps.
• Familiarity with automotive repair processes is a plus but not required.
• Must reside near Ikeja for easy, consistent access to the workshop.

Skills and Competencies:

• Excellent visual storytelling skills, with the ability to simplify complex processes for a general audience.
• Strong creative thinking and problem-solving skills, with the ability to generate engaging content ideas.
• Excellent interpersonal and communication skills, and comfortable being on-camera when needed.
• Highly organized and detail-oriented, with the ability to manage multiple content projects and schedules.
• Self-motivated and hardworking, with a passion for creating impactful content.

Preferred Qualifications:

• Experience in an automotive or technical industry.
• Familiarity with social media analytics tools (e.g., Instagram Insights, TikTok Analytics) to track growth and performance.
• Knowledge of influencer marketing or digital community building.

Reporting:

• Provide weekly and monthly reports on social media engagement, follower growth, and content performance.
• Regularly meet with management to discuss content ideas, audience insights, and engagement strategies.