Content & Communication Specialist at Kimberly Ryan

About the Role

• We are looking for a talented and passionate Content and Communication specialist to join our team. The ideal candidate will be a creative storyteller with a strong understanding of digital content, cultural food narratives, and social media trends. This role is perfect for someone who thrives in a fast-paced environment and has a genuine love for food, culture, and brand storytelling.

Key Responsibilities

Video Content Creation

• Plan, shoot, and edit engaging cultural food videos that align with the brand's identity and voice.
• Produce short-form video content optimized for Instagram Reels, Facebook, TikTok, and YouTube Shorts.
• Stay up to date with current video trends, formats, and best practices across all platforms to maximize reach and engagement.

Graphic Design & Visual Content

• Design eye-catching graphics, banners, and visual assets for use across Instagram, Facebook, TikTok, and the brand's website.
• Ensure all visual content is consistent with brand guidelines, aesthetics, and messaging.
• Resize and adapt designs to meet each platform's specifications.

Blog Content Writing

• Research, write, and publish compelling blog posts that reflect the brand's tone, values, and cultural food focus.
• Ensure blog content is well-structured, engaging, and tailored to the target audience.
• Collaborate with the team to develop a consistent content calendar for blog publications.

Press Releases & LinkedIn Content

• Draft and publish professional press releases on LinkedIn to announce brand news, milestones, partnerships, and events.
• Maintain a polished and professional tone that strengthens the brand's credibility and public image.

Social Media Management Support

• Assist in the management and scheduling of posts across all social media platforms.
• Respond to customer queries via all our marketplaces, emails and social media handles
• Monitor engagement, respond to comments/messages when needed, and help maintain an active online presence.
• Track content performance and provide insights to improve future content strategies.

SEO Awareness (Added Advantage)

• Apply basic Search Engine Optimization (SEO) principles to blog posts, website content, and social media captions to improve visibility and organic reach.
• Conduct keyword research and implement SEO best practices where applicable.

Requirements & Qualifications

• Proven experience as a Content Creator, Social Media Specialist, Customer support or similar role.
• Strong video production and editing skills (proficiency in tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, or similar).
• Proficiency in AI tools
• Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator, or Figma).
• Excellent writing and editing skills with the ability to adapt tone and style for different platforms.
• Strong understanding of social media platforms, their algorithms, and content best practices.
• A genuine interest in food, culture, and storytelling.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Strong attention to detail and a creative eye for aesthetics.
• Knowledge of SEO is an added advantage

Preferred Qualifications

• A degree or certification in Marketing, English Language, English Literature, Communications, Media Production, Journalism, or a related field.
• Experience working with food or lifestyle brands
• Experience with Shopify store
• A portfolio or samples of previous content work (videos, graphics, blogs, etc.).
• Familiarity with social media management tools