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  • Posted: May 20, 2022
    Deadline: May 27, 2022
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    The Workforce Group is a full-service staffing company that provides high-quality staff and unparalleled customer service for any job position. TWG provides temp-to-hire, direct hire or contract staff, or one of our in-house employees can fill temporary or long-term job opportunities. We focus on industrial staffing for the Gulf Coast region, but our exte...
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    Consumer Engagement Executive

    Role: Consumer Engagement Executive  
    Industry: FMCG (Tobacco)
    Salary: N300,000 net and other benefits 

    • The Consumer Engagement Executive will effectively execute the plans for consumer engagement and events, involving direct consumer contact that will help in achieving the brand's commercial objectives.
    • Build Consumer Engagement Plans that will drive Share of Market, In-Market Sales, Adult Smokers Share growth and positive “word of mouth” effect for the company's brands in the assigned territory 
    • Support the development of channels through demand generation activities for the company brands 
    • Enhance understanding of local consumer, consumer touchpoints and share insights and competitive reports 
    • To drive growth of the brand's smoker base 

    Requirements 

    • BSc/HND in any relevant field.  
    • 2+ years experience in similar role
    • Knowledge of Consumer Consumption Behaviour in the tobacco/similar industry 
    • Research and Consumer Insights generation understanding 
    • Previous Experience in executing consumer engagement activities in the tobacco industry is a plus 
    • Have the know-how on using Consumer Engagement Activities to develop Sales Channel 
    • Outlet Relationship Management Skills is important 
    • Keen attention to detail and comfortable with data analysis and interpretation is key
    • Master of territories, vast territorial knowledge and experience in delivering Consumer Experiences is of utmost importance 

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.

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