Consumer and Market Insight (CMI) CD & Perform Specialist at Unilever

Job Purpose

• If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you.
• In CMI, you have the opportunity to be a master storyteller and influencer, and to use data & insights to solve some of the businesses biggest problems.
• We are in service of consumers & shoppers and have a responsibility to represent them as an objective, fact-based voice in the business.

Responsibilities

• CMI CD & Perform Specialists support the CMI Growth Partners to lead specialist analytics, specifically in partnership of CD execution as well as in-market performance e.g. market share growth, price & promo optimisation, TDP improvement, Shopping/Retailer/Channel Insights, NRM L0-L3 etc.
• The key expectation is to identify profitable & relevant growth opportunities for the region/country that they partner - from a geography, category, channel & revenue perspective.
• Specialist roles flow to value & deliver domain expertise across BGs in the region/country – they support the CMI Growth Partners, and as such their goals & workplans are designed against CMI Growth Partner priorities.

The CMI CD & Perform specialist core responsibilities include:

• Running ad hoc custom market insight analytics & modelling projects as per business requests including Channel & Category Forecasting, Promo & Pricing elasticity modelling, Dynamo/MMM etc.
• Analysing Retail, Consumer panel and Brand tracking, PDC & other data sources, integrating these seamlessly with Commerce & Channel information for growth insights.
• Collaborating with D&A to automate standard reporting systems as required at the MCO/Regional/Country levels.
• Partner CD to enable data-led growth for CD e.g. support JBP, Channel Strategy, Retailer negotiations, pack & price architecture opportunities etc.
• Identify & leverage Shopping & basket insights to drive penetration & growth.
• Identify Pricing & Promotion insights that lead to profitable growth.
• Network with global market insights, shopping insights, NRM and CD Analytics teams to bring best practice analysis & insights to the local CD teams.

Requirements

• Minimum of Bachelor’s Degree in Business / Economics / Marketing.
• 3+ years of experience in analytics minimum – CMI, CD, analytics, or finance.
• Confidence and comfort in working with data / numbers and being analytically sound.
• Strong organisation awareness & business acumen skills.
• Adept at data interpretation and art of story telling.
• Creative problem solving skills.
• Marketing 6P acumen.
• Business acumen (CD and finance).
• Retailer & shopper execution acumen – e.g. category management, retailer partnership, assortment optimisation etc.
• Data synthesis & storytelling (turning data into clear growth opportunities & ideas.
• Highly proficient with excel and BI platforms.
• Data analytics & Modeling (forecasting & elasticities).
• Data visualisation.