Community Manager at ETAP Digital Limited

Job Brief

• ETAP seeks a Community Manager who will primarily focus on developing and maintaining relationships with current and potential customers, industry partners, and other stakeholders.
• You will be expected to be the voice of the brand, manage all social media accounts, and create and curate content that is relevant and valuable to the community.
• You will create a positive and engaging experience for ETAP's supporters and followers on all social media channels (Facebook /Instagram/Twitter/TikTok/LinkedIn/YouTube, etc.).
• The position will help drive thoughtful conversation among ETAP social media audiences, coordinating the day-to-day posting of all content, and responding to and/or escalating complaints.
• The selected candidate will collaborate with the Brand & Marketing team to ensure ETAP is meeting its audience engagement and growth goals.
• The individual will monitor social trends, build online connections for ETAP, and is passionate about ETAP's mission of making insurance enjoyable for all.

Job Responsibilities:

• Develop and execute a social media and content marketing strategy that drives engagement, growth, and retention of the ETAP community.
• Manage all social media accounts and create, curate, and post content that is relevant, informative, and valuable to the community.
• Act as a liaison between the company and the community, conveying information, updates, and feedback both ways.
• Monitor social media platforms for trends and news related to car insurance, and use this information to develop content and engagement strategies.
• Respond to comments, questions, and complaints on social media, and work with customer service teams to resolve issues in a timely manner.
• Create and maintain relationships with industry partners, influencers, and other stakeholders to expand the reach of the ETAP brand.
• Identify and nurture advocates within the community who can promote ETAP and ETAP’s products.
• Monitor and analyze social media and engagement metrics to understand the effectiveness of campaigns, and use this information to improve strategies over time.
• Create and manage social media advertising campaigns to reach new customers and drive app downloads.
• Manage the ETAP blog and create relevant and engaging blog content.
• Gather feedback from the community regarding ETAP's products, services, and overall user experience.
• Communicate this feedback to relevant teams within the company to drive product improvements.
• Act as a brand ambassador for ETAP and ensure that all online interactions are consistent with the brand's messaging and values.
• Organize and promote events, both online and offline, to bring the community together and enhance their sense of belonging.
• Attend industry conferences and meetups to connect with the community in person.
• Encourage and facilitate user testimonials, case studies, and other forms of positive feedback
• Collaborate with internal teams, including marketing, product development, and
• customer service, to ensure consistent messaging across all channels and timely
• resolution of problems.
• Perform other duties as assigned.

What we look out for:

• At least a Bachelor's in a relevant discipline (Mass comm, Communication, Marketing, and Advertising).
• Successful track record with managing social media platforms (Facebook, Instagram, Twitter, YouTube, digital-based, Web).
• Strong and consistent communication skills.
• Creativity to Think outside the box.
• Knowledge of social media management tools.
• Basic understanding of analytics and reporting.
• Ability to package communication material for different audiences.
• Ability to deliver creative strategic content, texts, images, and videos.
• Strong writing skills - copywriting and editing skills suitable for each platform, from
• knowing how to write a successful tweet to using effective storytelling techniques.
• Strong video content editing skills.