Communications & Social Media Officer at Women in Management, Business and Public Service (WIMBIZ)

Job Description

• The communications & social media Officer will be responsible for managing WIMBIZ’s digital presence, enhancing brand visibility, and supporting program participation through strategic storytelling, stakeholder engagement, and integrated communications execution.
• The role will drive awareness, engagement, and participation across WIMBIZ initiatives through effective content creation, media engagement, social media management, and event publicity.

Duties and Responsibilities
Communications & Social Media Management:

• Identify innovative approaches to promote WIMBIZ programs and strengthen brand positioning.
• Develop and manage engaging multimedia content (graphics, videos, reels, captions, etc.) across social media platforms.
• Plan and execute social media campaigns aligned with organizational goals.
• Manage and optimize paid social media advertisements for maximum reach and engagement.
• Monitor platforms, respond to comments/messages, and foster stakeholder engagement.
• Track performance metrics and provide actionable insights and recommendations.
• Support the development and implementation of an integrated communications plan.

Event Promotion & Coverage:

• Promote programs and initiatives to drive participation and registrations.
• Coordinate media and press engagement for WIMBIZ events.
• Ensure strong real-time digital coverage during programs.
• Lead post-event visibility through content repurposing (recaps, testimonials, highlights).

Reporting & Performance Evaluation:

• Monitor social media trends and campaign performance.
• Provide periodic analytics reports and recommendations.
• Deliver post-event communication performance reports highlighting: Reach, Engagement, Media coverage & Lessons learned

Stakeholder & Media Engagement:

• Build and maintain relationships with media partners and key stakeholders.
• Collaborate with internal teams, PR partners, and external stakeholders to amplify messaging.
• Support cross-functional initiatives requiring communications input.

Qualifications and Experience
Education:

• Bachelor's Degree in Communications, Marketing, Public Relations, or related field.

Experience:

• 3+ years of experience in communications, PR, or social media management.
• Experience working within the nonprofit or membership-based sector is an advantage.

Core Competencies:

• Strong writing, editing, and storytelling skills.
• Content creation & visual communication skills.
• Social media analytics & reporting capability.
• Stakeholder engagement & relationship management.
• Proficiency in:
  • Microsoft Office
  • Social media management tools (Hootsuite, Buffer, Meta Business Suite. Etc)
  • Content Creation Tools (Canva, Capcut, etc.)
  • Email Marketing Tools (Mailchimp, Zoho, etc.)
  • Virtual platforms (Zoom, Teams, etc.).