Commercial Marketing Advisor at Planned Parenthood Federation Of Nigeria (PPFN)

Your Role:

Strategy, Planning & Market Insight

• Work with the UK-based global commercial sustainability team to refine and implement a 12-month commercial marketing strategy
• Translate strategic objectives into monthly campaign calendars aligned with service priorities
• Provide market insights and client centered recommendations to strengthen the end-to-end patient journey (offline and digital) centered recommendations to strengthen the end-to-end patient journey (offline and digital)
• Develop and apply tools to track brand perception, audience sentiment, and local demand drivers
• Train and mentor local marketing teams on commercial best practice and consumer-focused approaches
• Collaborate with the service delivery and communication teams to enhance the organization’s visibility among policy makers and the general public
• Perform any other related duties as assigned.

What You Bring:

Marketing Execution

• Strengthen commercial marketing capability, leading the development and implementation of commercial marketing activity and communications
• Lead the management of social media presences (Facebook, Instagram, TikTok, and others), ensuring strong service-focused messaging, content quality, and brand consistency
• Plan and optimize paid digital campaigns with a clear focus on customer experience, conversion, and ROI
• Identify and oversee implementation of outdoor advertising, clinic signage, community engagement activities, and other visibility tactics
• Coordinate traditional media buys (radio, TV, print), ensuring compelling content that supports both brand-building and service demand
• Manage website updates and create dedicated landing pages to support marketing campaigns
• Conduct audience segmentation and adapt messaging, positioning, and media mix accordingly
• Support clinic-level branding improvements, internal comms, and patient facing materials to enhance experience and satisfaction
• Support the organization to adopt a long-term, sustainable, commercially minded approach to marketing

Requirements:

• Master’s Degree in Marketing, Business Administration, Sales, Communications, Advertising, Economics, Public Relations, Digital Marketing.
• Master’s or Bachelor’s degree in Marketing, Business, Economics, or related field.
• 5 years’ Minimum experience in commercial or corporate marketing positions.
• Proven experience launching or promoting products in African markets.
• Proven experience marketing direct to consumers with evidence of managing consumer-focused campaigns.
• Experience working within the healthcare industry would be desirable but not essential.
• Strong communication and analytical skills.
• Comfortable working with multiple stakeholders and supporting capacity building initiatives.
• Experience working across multiple countries is a strong advantage.