Cluster Manager at a Microfinance Bank

Job summary

The Cluster Manager is responsible for the development, planning and execution of the marketing strategy of the bank. The Cluster Manager oversees and manages a high-performance team of professionals responsible for product development, marketing and business development including brand management, event management and media relations.

Duties and responsibilities

• Develops and executes the marketing and business strategy of the bank
• Prepares, implements and achieve annual budget parameters
• Ensures a healthy portfolio and deposit mix
• Develops key initiatives reflective of the overall corporate strategic plan
• Keep abreast of industry and market trends
• Manages the marketing team to deliver strategic objectives across all branches
• Manage cross-functional teams to complete strategic plan initiatives
• Measure budget achievement and implement remedial action where necessary
• Oversee the management of corporate events including customer loyalty programs, customer forums and corporate social responsibility
• Identify market trends and conduct market research to identify sales, consumer behavior and evaluate customer needs
• Develop and direct marketing campaigns and measure campaign achievement against set goals
• Develop annual marketing plan and oversee its implementation
• Develop market segmentation, competitive analysis/market intelligence, and prospecting
• Build a strong professional workforce by developing competent individuals in the marketing department
• Oversee the development of new products on a regular basis.
• Actively seek out new sales opportunities through networking and referrals
• Drive business growth across all indices
• Perform any other duties as may be assigned by Management 
• Flexibility to carry out any other task as requested by Management

Qualifications

• HND/BSc/ in science, social science or any other related course
• Evidence of completion/ exemption of/from NYSC
• Evidence of completion of Microfinance Certification program

Experience

• Minimum of 5 years’ proven experience as a business development manager/chief marketing officer in a similar role in a bank
• Proven performance record in a reputable Microfinance Bank
• Proven experience of marketing and negotiating techniques
• Thorough knowledge of marketing principles, brand, product and service management
• Demonstrable experience in developing efficient strategies and business plans
• Evidence of completion of Microfinance Certification program.

Skills

• Outstanding communication (written and verbal) and interpersonal abilities
• Strong marketing and public relations skills
• Good team player with excellent leadership traits and capabilities
• Innovative and creative abilities
• Strategies development and business plans creation
• Training and coaching skills
• Strategic and analytical thinking
• Solid understanding of market research and data analysis
• Outstanding interpersonal, communication and presentation skills (written and verbal)
• Strong marketing and public relations skills
• Excellent business acumen and industry expertise
• Robust network and contact within the industry
• Proficient in the use of MS office suite
• A good working knowledge and understanding of behavioural credit scoring principles and practices, including an understanding of all SME product
• Extensive knowledge of banking regulations