Chief Sales and Marketing Officer at TECO Limited

Key Responsibilities
Strategic Leadership:

• Develop and execute the company’s sales and marketing strategies to achieve growth objectives.
• Lead, inspire, and mentor the sales and marketing teams to drive high performance and a unified vision.
• Collaborate with the executive leadership team to set company-wide goals and align sales and marketing efforts with corporate strategy.

Sales Strategy & Execution:

• Oversee the creation of sales plans, forecasting, and pipeline management.
• Build and manage sales structures, processes, and methodologies to optimize lead generation, conversion, and client retention.
• Monitor sales performance metrics and adjust strategies to meet changing market conditions and goals.

Marketing Strategy & Brand Management:

• Lead the development and execution of comprehensive marketing strategies that enhance brand awareness, customer acquisition, and engagement.
• Oversee digital marketing, content strategy, social media, and email campaigns to increase customer base and maximize online presence.
• Ensure that marketing initiatives align with sales goals and contribute to the bottom line.

Customer Relationship Management:

• Create a customer-centric culture by developing strategies to improve customer satisfaction, loyalty, and lifetime value.
• Manage and analyze customer feedback, market trends, and competitor activities to refine sales and marketing strategies.

Collaboration & Cross-Functional Leadership:

• Act as the liaison between sales, marketing, and other departments (product, finance, operations) to ensure alignment and resource sharing.
• Foster communication between sales and marketing teams to ensure smooth collaboration and execution of joint initiatives.

Budget and Resource Management:

• Develop and manage sales and marketing budgets to maximize ROI and meet financial targets.
• Allocate resources effectively, monitor expenditures, and track results against KPIs.

Data-Driven Decision Making:

• Use data analytics and market research to assess the effectiveness of sales and marketing campaigns.
• Make data-driven decisions to refine sales processes, marketing tactics, and customer engagement.

Industry Knowledge & Innovation:

• Stay current with market trends, industry developments, and emerging technologies to position the company as a leader in its field.
• Advocate for innovation within the team and the organization, constantly seeking new ways to improve sales and marketing practices.

Requirements

• Candidates should possess a Bachelor's Degree / Master's Degree qualification with at least 10 years work experience.