Chief Marketing Officer at Adexen

Responsibilities

Sales & Marketing Management

• Develop and oversee the implementation of sales and marketing strategies to ensure alignment with business goals
• Lead the execution of integrated marketing campaigns and product launches
• Ensure compliance with corporate marketing policies and ethical standards
• Source and manage third-party marketing service providers, ensuring cost-efficiency and performance
• Monitor and report on key performance indicators (KPIs), ensuring marketing efforts drive measurable results
• Drive customer engagement strategies to enhance market share and customer satisfaction
• Coordinate promotional and advertising activities to support sales goals

Sales Strategy & Planning

• Formulate annual and quarterly sales plans aligned with corporate objectives
• Oversee pricing strategies, product positioning, and go-to-market planning
• Lead market research initiatives to evaluate trends, competitor strategies, and customer needs
• Collaborate with finance to develop and monitor marketing and sales budgets
• Provide strategic recommendations to the executive team based on market intelligence

Branding & Advertising

• Build and execute brand development strategies to increase visibility and market presence
• Ensure brand consistency across all touchpoints and communications
• Manage external agencies and media partners to develop compelling advertising content
• Analyze the effectiveness of branding campaigns and optimize performance based on insights
• Stay abreast of market trends, emerging platforms, and consumer behavior to inform strategy

Team Leadership & People Management

• Lead, mentor, and manage the performance of the marketing and sales team
• Foster a high-performance culture through goal setting, coaching, and development
• Ensure alignment between cross-functional teams to deliver on key objectives

Client Relationship & Business Development

• Maintain strong relationships with key clients and stakeholders
• Act as lead negotiator in key contract discussions
• Identify new business opportunities and develop strategies for market penetration
• Ensure exceptional customer service and retention across key accounts

Health, Safety & Compliance

• Ensure adherence to all safety, environmental, and organizational policies
• Promote a culture of safety and compliance within the department
• Report and address near-misses or incidents in line with HSE procedures

Desired Skills and Experience

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field (mandatory)
• Master’s degree (MBA or equivalent) is a strong advantage

Experience:

• Minimum of 15 years of progressive marketing and sales experience, including at least 7 years in an executive lead ership role
• Proven track record of success in the oil & gas (downstream) or FMCG industry

Skills & Competencies:

• Strong leadership, strategic thinking, and analyt ical skills
• Expertise in brand development, marketing analytics, digital platforms, and CRM systems
• Excellent communication, negotiation, and stakeholder management abilities
• Financial literacy with experience in budgeting, forecasting, and ROI analysis
• Deep knowledge of the Nigerian market and regulatory environment

Other Requirements:

• Willingness to travel as needed