Category Manager at Perfetti Van Melle

WHAT YOU WILL DO

• Drive the implementation of the marketing strategy for the company in line with objectives
• Prepare the Annual Country & Brand Plans for the Marketing Function and obtain the Marketing Director’s approval
• Lead responsibility for brand management and corporate identity
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
• Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action
• Plan and execute the Marketing Operations under strict Budgetary Controls
• Drive innovation agenda based on changing consumer trends & agreed long-term plans
• Work closely with design agencies and assisting with new product launche
• Develop new brand communication in close liaison with Group Marketing
• Ensure the company Advertising and Promotion Policy & Budgets are adhered to
• After approval, implement in the most effective and cost beneficial manner achieving the strategic objectives
• Determine the need, objectives and actions for both consumer and customer (pull & push) promotions and develop programs to achieve the said specific goals. Plan, coordinate and implementing promotional campaigns with Sales Activities

OUR PERFECT CANDIDATE

Knowledge & Experience:

• Minimum 8 to 10 years within multi-national or other major FMCG company of substantial size and turnover with a balanced mix of hands-on Sales & Brand Management/Marketing experience preferably in the F&B sector
• Sound knowledge of Nigerian media landscape and consumers
• Experience of having developed new & effective communication materials including TV copies
• Able to demonstrate success in developing & leading teams
• Experience working with & successfully managing 3rd party agencies / strategic partners
• Budgetary & cost control management
• Competitive intelligence & insights
• Strong Project Management skills and experience
• NPD