Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide.
Employing over 18.000 people and operating 35 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas
The in...
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Drive the implementation of the marketing strategy for the company in line with objectives
Prepare the Annual Country & Brand Plans for the Marketing Function and obtain the Marketing Director’s approval
Lead responsibility for brand management and corporate identity
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action
Plan and execute the Marketing Operations under strict Budgetary Controls
Drive innovation agenda based on changing consumer trends & agreed long-term plans
Work closely with design agencies and assisting with new product launche
Develop new brand communication in close liaison with Group Marketing
Ensure the company Advertising and Promotion Policy & Budgets are adhered to
After approval, implement in the most effective and cost beneficial manner achieving the strategic objectives
Determine the need, objectives and actions for both consumer and customer (pull & push) promotions and develop programs to achieve the said specific goals. Plan, coordinate and implementing promotional campaigns with Sales Activities
OUR PERFECT CANDIDATE
Knowledge & Experience:
Minimum 8 to 10 years within multi-national or other major FMCG company of substantial size and turnover with a balanced mix of hands-on Sales & Brand Management/Marketing experience preferably in the F&B sector
Sound knowledge of Nigerian media landscape and consumers
Experience of having developed new & effective communication materials including TV copies
Able to demonstrate success in developing & leading teams
Experience working with & successfully managing 3rd party agencies / strategic partners
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